Join our SEO course in Guwahati, leds by industry experts

• Module 1.1: Introduction to SEO

  • What is SEO & How Search Engines Work
    
    
  • Benefits of SEO (Why 90% of websites fail)
    
    
  • On-page SEO vs Off-page SEO
    
    
  • Black Hat vs White Hat SEO
    
    

  Module 1.2: Understanding SEO Basics

  • Google Ranking Factors
    
    
  • Google RankBrain & AI in Search
    
    
  • Dwell Time & Engagement Signals
    
    
  Introduction to Keywords
  

Module 2.1: Keyword Mastery

• Keyword Types (Short-tail, Long-tail, LSI)
  
  
• Keyword Research Tools (Google Keyword Planner, Ubersuggest, SEMrush)
  
  
• Keyword Mapping for SEO Strategy
  
  

Module 2.2: Competitor Analysis

• How to Spy on Competitors
  
  
• Tools for Competitor Analysis (SEMrush, Ahrefs)
  
  
• Extracting Keyword & Backlink Data

Module 3.1: On-Page SEO Essentials – Part 1

• Site Audit Basics
  
  
• HTML Tag Optimization
  
  
• Title Tags & Meta Descriptions
  
  
• Headers (H1-H6) Optimization
  
  
• URL Structure (Permalinks)
  
  

Module 3.2: On-Page SEO Essentials – Part 2

• Internal Linking & External Linking
  
  
• Image Optimization (Alt Tags)
  
  
• Hreflang Tags (Multilingual SEO)
  
  
• User Engagement Signals & Mobile Friendliness
  
  
• Page Speed Optimization (Core Web Vitals)
  
  

Module 3.3: Advanced On-Page SEO

• Featured Snippets Optimization
  
  
• Schema Markup (JSON-LD)

• Module 4.1: Link Building & Content Marketing

  • Link Building Strategies (DoFollow & NoFollow Links)
    
    
  • Content Marketing for SEO
    
    
  • Local SEO (Geo-targeting, Google Business Profile)
    
    

  Module 4.2: Advanced Off-Page Strategies

  • Social Media Bookmarking
    
    
  • PR & Brand Mentions
    
    
  • Guest Blogging
    
    
  • Bonus: The Skyscraper Technique
    
    

• Module 5.1: SEO Audit & Blueprint Creation

  • Full SEO Audit using SEMrush / Ahrefs
    
    
  • Creating an SEO Fix Plan
    
    

  Module 5.2: Live On-Page SEO Walkthrough

  • Practical Optimization for Blog & Business Websites
    
    
  • E-commerce SEO Optimization
    
    

  Module 5.3: Live Off-Page & Local SEO Walkthrough

  • GMB Optimization
    
    
  • Citations & Local Link Building
    

• Module 6.1: Final SEO Project

  • Optimize a website from scratch
    
    
  • Prepare “Before vs After” SEO Report
    
    

  Module 6.2: Certification Assessment

  • Minimum 70% Score Required
    
    
  • Project Presentation & Feedback