Meta Ads Course with Certification – From Basics to Advanced

Module 1.1: Introduction to Meta Ads

• About the Meta Ads Ecosystem
• Importance of Meta Ads for Businesses in 2025

   

Module 1.2: Business Manager & Ad Account Setup

• Creating Business Manager
• Setting up Ad Account
• Adding Payment Methods
• Adding Users, Roles & Permissions
  
  
• Adding Pages to Business Manager
  

Module 2.1: Campaign Types & Objectives

• Awareness, Consideration, Conversion Campaigns
• Choosing the Right Objective for Business Goals

   

Module 2.2: Campaign & Ad Set Settings

• Campaign-Level Settings (Budget, Schedule)
• Ad Set Settings (Audience, Placements, Delivery)
• Audience Targeting Types (Core, Custom, Lookalike)
• Placement Settings & Strategies
• Safety & Suitability Settings

Module 3.1: Competitor Research for Creative Ideas

• Tools for Competitor Analysis
• Ad Library Exploration

   

Module 3.2: Designing Ads That Convert

• 8 Tips to Create Killer Facebook Ads
• Ad Sizes & Design Specifications
• Writing Powerful Ad Copies
• Best Practices for Image & Video Ads

   

Module 3.3: Lead Generation Ads

• Creating Instant Forms for Lead Gen Campaigns
  
• Optimizing Lead Form Experience
  

Module 4.1: Advanced Audience Strategies

• Advantage Audience
• Using Customer Lists
• Targeting Video Engagers

   

Module 4.2: Retargeting Campaigns

• Retargeting Basics
• Retargeting Campaign Structure & Setup
• Creating Lookalike Audiences for Scaling

Module 5.1: Conversion Tracking Setup

• Generating & Installing Meta Pixel on Websites
• Setting Up Conversion Events
• Testing Events with Meta Pixel Helper

   

Module 5.2: Conversion Campaign Strategies

• Prospecting Ad Sets
• Lookalike Conversion Campaigns

   

Module 5.3: Landing Page Optimization

• CRO (Conversion Rate Optimization) Tips
• Matching Ad Message with Landing Page Offer

Module 6.1: Reporting & Analytics

• Using Filters, Columns & Breakdown
• Understanding Key Metrics (CTR, CPA, ROAS)
• Using the Reporting Editor Tool

   

Module 6.2: Ad Rejection & Compliance

• Common Reasons Ads Get Rejected
• Meta Ads Policy Checklist for Approval

   

Module 6.3: Scaling & Future Trends

• Scaling Campaigns Without Increasing CPA
• What Kind of Ads Work in 2025 on Meta

• Live Practical #1: Setting up a Campaign, Ad Set & Ad from scratch
• Live Practical #2: Designing a High-Converting Ad Creative & Copy
• Live Practical #3: Implementing Pixel & Conversion Tracking
• Live Practical #4: Setting up a Retargeting Campaign

   

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1. 1. Create a full campaign plan for a business.
   2. Competitor analysis report using Meta Ad Library.
   3. Create a lead generation campaign with instant forms.
   4. Submit a final report with campaign results & scaling recommendations.