Graphic Design and Video Editing

Module 1: Introduction to Graphic Design

• Overview of the Design Industry
  
  
• What is Graphic Design?
  
  
• Role of a Graphic Designer
  
  
• Importance of Design in Branding & Marketing
  
  
• Course Structure & Tool Overview
  
  

Module 2: Design Fundamentals

• Principles of Design: Balance, Contrast, Hierarchy, Alignment, Repetition
  
  
• Elements of Design: Line, Shape, Color, Texture, Space
  
  
• Color Theory & Psychology
  
  
• Typography Basics: Font Types, Hierarchy, Readability
  
  
• Composition & Layout Design

Module 3: Adobe Photoshop for Designers

• Photoshop Interface & Workspace
  
  
• Working with Layers & Masks
  
  
• Image Correction & Retouching
  
  
• Blending Modes & Adjustment Layers
  
  
• Creating Social Media Graphics & Ads
  
  
• Mockups & Presentations
  
  

Module 4: Adobe Illustrator for Vector Design

• Illustrator Tools & Workspace Overview
  
  
• Logo & Icon Creation
  
  
• Mastering the Pen Tool
  
  
• Working with Shapes, Lines, Gradients
  
  
• Typography & Text Effects
  
  
• Creating Scalable Vector Illustrations
  
  

Module 5: Adobe InDesign for Layout Design

• Understanding InDesign Interface
  
  
• Creating Multi-page Documents
  
  
• Working with Grids & Guides
  
  
• Designing Brochures, Magazines, Flyers
  
  
• Exporting Print-Ready & Digital Layouts

Module 6: Branding & Logo Design

• Building a Strong Brand Identity
  
  
• Logo Concept Development
  
  
• Typography & Color in Branding
  
  
• Creating Brand Guidelines & Mood Boards
  
  
• Real-world Logo Design Project
  
  

Module 7: Practical Design Projects

• Business Cards & Stationery
  
  
• Social Media Posts & Banners
  
  
• Flyer & Poster Design
  
  
• Packaging & Product Label Design
  
  
• Marketing Materials for Clients
  
  

Module 8: Advanced Design Techniques

• Grids & Advanced Compositions
  
  
• 3D Effects & Mockups
  
  
• Photoshop + Illustrator Workflow Integration
  
  
• Visual Storytelling in Design
  
  
• Print vs Digital Output Considerations

Module 9: Freelancing & Portfolio Development

• Building a Professional Design Portfolio
  
  
• Creating Case Studies for Clients
  
  
• Overview of Freelancing Platforms
  
  
• Pricing & Client Communication Tips
  
  
• Building Your Personal Brand as a Designer
  
  

Module 10: Final Project & Certification

• Real-world Design Project Brief
  
  
• End-to-end Brand Identity Design Task
  
  
• Submission for Feedback & Review
  
  

Course Completion Certification

Module 1: Introduction to Video Editing & Workflow

• What is Video Editing? Types: Social, Corporate, Long-Form, Short-Form
  
  
• Role of an Editor & Career Paths
  
  
• Editing Workflow: Pre-production → Production → Post-production
  
  
• Workspace Setup: Software, Hardware, Storage, Media Formats
  
  
• Project: Import Raw Footage & Set Up Project
  
  

Module 2: Editing Fundamentals – Cutting, Pacing & Story

• Importing & Organizing Media
  
  
• Timeline Basics: Sequence Settings, Resolution, Frame Rate
  
  
• Basic Cuts: Trim, Ripple, Roll, Slip, Slide
  
  
• Pacing & Rhythm: Storytelling with Timing
  
  
• Transitions: When & How to Use
  
  
• Project: Edit a Short Story (1–2 min)
  
  

Module 3: Audio, Titles & Graphics

• Audio Track Editing & Syncing
  
  
• Adding Titles, Lower-Thirds, Motion Graphics
  
  
• Integrating B-roll, Logos, & Images
  
  

Project: Create a Branded Video Segment

Module 4: Colour Correction & Grading

• Color Spaces & Scopes
  
  
• Color Correction: Exposure, White Balance, Matching Shots
  
  
• Color Grading: LUTs & Stylized Looks
  
  
• Export for Web, Broadcast & Social Media
  
  
• Project: Client Footage Color Correction & Grading
  
  

Module 5: Advanced Editing Techniques & Effects

• Multi-cam Editing
  
  
• Speed Changes: Slow-Mo, Time-Ramp, Reverse, Freeze Frame
  
  
• Green Screen & Keying
  
  
• Motion Tracking, Stabilization, Masking
  
  
• Nested Sequences & Dynamic Linking
  
  
• Project: Short Action Sequence with Effects
  
  

Module 6: Exporting & Platform-Optimized Content

• Export Settings: Codec, Resolution, Bitrate
  
  
• Short-Form Content for Instagram & YouTube
  
  
• Delivery Workflow: Archiving, Versioning
  
  
• Project: Export YouTube & Instagram Versions
  
  

Module 7: Workflow Automation & Efficiency

• Using Proxies, Render Caches, Templates, Presets
  
  
• Keyboard Shortcuts & Workflow Optimization
  
  
• Collaboration: Shared Projects, Version Control
  
  
• Project: Setup Template Project & Apply to New Footage

Module 8: Portfolio Building & Freelance Business

• Creating a Portfolio Reel (1–2 min)
  
  
• Client Briefs & Case Studies
  
  
• Pricing Freelance Services & Contracts
  
  
• Aligning Video Storytelling with Brand Marketing Goals
  
  

Module 9: Future Trends & Specialization

• Emerging Tools & AI in Video Editing
  
  
• Specializations: Social Media, Corporate, Short Films
  
  
• Peer Review & Critique
  
  
• Final Capstone Project: Full Client Brief Delivery