Enroll in our Google Ads Mastery course in Guwahati

Module 1.1: Introduction to Paid Marketing

• Understanding Paid Marketing
• Google Ads Ecosystem
• Creating a Google Ads Account
• Setting Objectives & Campaign Goals

   

Module 1.2: Types of Google Ads & Campaign Structure

• Search Ads, Display Ads, Video Ads (YouTube)
• Campaign → Ad Group → Ad Structure
• Audience Targeting & Location Targeting
• Budget & Bidding Basics

Module 2.1: Search Ads – Setup & Execution

• When to Use Search Ads
• Step-by-step Search Campaign Setup
• Ad Copywriting for Search

   

Module 2.2: Display Ads – Setup & Execution

• When to Use Display Ads
• Creative Design for Display Ads
• Display Campaign Setup

   

Module 2.3: Video/YouTube Ads – Setup & Execution

• Video Ad Formats (In-stream, Discovery, Bumper)
• Setting Up Video Ads in Google Ads
• YouTube Targeting Strategies

Module 3.1: Keyword Planning

• Keyword Research Process
• Keyword Match Types (Broad, Phrase, Exact, Negative)
• Competitor Keyword Analysis
• Search Volume & CPC Estimates
• Calculating Maximum CPC Bid

Module 4.1: Optimization & Conversion Tracking

• Conversion Tracking Setup
• Website Conversion Tracking with Global Site Tag
• Analyzing Performance for Optimization

   

Module 4.2: Landing Page Optimization & Quality Score

• Split Testing (A/B Testing)
• Understanding Quality Score & Ad Rank
• Landing Page Best Practices for Higher Conversions

Module 4.1: Optimization & Conversion Tracking

• Conversion Tracking Setup
• Website Conversion Tracking with Global Site Tag
• Analyzing Performance for Optimization

   

Module 4.2: Landing Page Optimization & Quality Score

• Split Testing (A/B Testing)
• Understanding Quality Score & Ad Rank
• Landing Page Best Practices for Higher Conversions

Module 5.1: Types of Ad Extensions

• Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Lead Form Extensions
• Message Extensions
• Promotion Extensions
• Location Extensions
• Price Extensions

   

Module 5.2: Remarketing in Google Ads

• Remarketing Strategy
• Setting Up Remarketing Tags
• Building Remarketing Lists

Module 6.1: Reports & Analytics

• Campaign Analysis & Metrics (CTR, CPC, CPA, ROAS)
• Creating & Understanding Reports
• Optimization Recommendations

   

Module 6.2: Case Studies & Winning Ads

• Breakdown of Successful Google Ads Campaigns
• Final Tips for Long-term ROI

• Live Practical #1: Creating a Search Campaign from scratch
• Live Practical #2: Creating a Display Campaign with creative assets
• Live Practical #3: Setting up Conversion Tracking with Global Site Tag
• Live Practical #4: Setting up Remarketing Campaign
  
  

1. Create a complete Search Campaign with targeting & ad copy.
2. Keyword Research Report with CPC calculations.
3. Optimize a Landing Page for higher Quality Score.
4. Submit a Final Google Ads Strategy Report for a business.