Meta Ads and Google Ads Masterclass

Module 1.1: Introduction to Paid Marketing

• Understanding Paid Marketing
  
  
• Google Ads Ecosystem
  
  
• Creating a Google Ads Account
  
  
• Setting Objectives & Campaign Goals
  
  

Module 1.2: Types of Google Ads & Campaign Structure

• Search Ads, Display Ads, Video Ads (YouTube)
  
  
• Campaign → Ad Group → Ad Structure
  
  
• Audience Targeting & Location Targeting
  
  
• Budget & Bidding Basics

Module 2.1: Search Ads – Setup & Execution

• When to Use Search Ads
  
  
• Step-by-step Search Campaign Setup
  
  
• Ad Copywriting for Search
  
  

Module 2.2: Display Ads – Setup & Execution

• When to Use Display Ads
  
  
• Creative Design for Display Ads
  
  
• Display Campaign Setup
  
  

Module 2.3: Video/YouTube Ads – Setup & Execution

• Video Ad Formats (In-stream, Discovery, Bumper)
  
  
• Setting Up Video Ads in Google Ads
  
  
• YouTube Targeting Strategies

Module 3.1: Keyword Planning

• Keyword Research Process
  
  
• Keyword Match Types (Broad, Phrase, Exact, Negative)
  
  
• Competitor Keyword Analysis
  
  
• Search Volume & CPC Estimates
  
  
• Calculating Maximum CPC Bid

Module 4.1: Optimization & Conversion Tracking

• Conversion Tracking Setup
  
  
• Website Conversion Tracking with Global Site Tag
  
  
• Analyzing Campaign Performance
  
  

Module 4.2: Landing Page Optimization & Quality Score

• Split Testing (A/B Testing)
  
  
• Understanding Quality Score & Ad Rank
  
  
• Landing Page Best Practices

Module 5.1: Types of Ad Extensions

• Sitelink Extensions
  
  
• Callout Extensions
  
  
• Call Extensions
  
  
• Structured Snippet Extensions
  
  
• App Extensions
  
  
• Lead Form Extensions
  
  
• Message Extensions
  
  
• Promotion Extensions
  
  
• Location Extensions
  
  
• Price Extensions
  
  

Module 5.2: Remarketing in Google Ads

• Remarketing Strategy
  
  
• Setting Up Remarketing Tags
  
  
• Building Remarketing Lists

Module 6.1: Reports & Analytics

• Key Metrics: CTR, CPC, CPA, ROAS
  
  
• Creating & Understanding Reports
  
  
• Optimization Recommendations
  
  

Module 6.2: Case Studies & Winning Ads

• Breakdown of Successful Google Ads Campaigns
  
  
• Final Tips for Long-term ROI

PRACTICAL WALKTHROUGHS (GOOGLE ADS)

• Live Practical #1: Creating a Search Campaign from scratch
  
  
• Live Practical #2: Creating a Display Campaign using Canva creatives
  
  
• Live Practical #3: Setting up Conversion Tracking with Global Site Tag
  
  
• Live Practical #4: Setting up a Remarketing Campaign
  
  

Assignments

• Complete Search Campaign Build
  
  
• Keyword Research Report with CPC calculations
  
  
• Landing Page Optimization for Quality Score
  
  
• Final Google Ads Strategy Report

Module 7.1: Introduction to Meta Ads

• About the Meta Ads Ecosystem
  
  
• Importance of Meta Ads for Businesses in 2025
  
  

Module 7.2: Business Manager & Ad Account Setup

• Creating Business Manager
  
  
• Setting up Ad Account
  
  
• Adding Payment Methods
  
  
• Adding Users, Roles & Permissions
  
  
• Adding Pages to Business Manager

Module 8.1: Campaign Types & Objectives

• Awareness, Consideration, Conversion Campaigns
  
  
• Choosing the Right Objective
  
  

Module 8.2: Campaign & Ad Set Settings

• Campaign-Level Settings
  
  
• Ad Set Settings (Audience, Placements, Delivery)
  
  
• Audience Targeting Types: Core, Custom, Lookalike
  
  
• Placement Strategies
  
  
• Brand Safety Settings

Module 9.1: Competitor Research for Creative Ideas

• Tools for Competitor Analysis
  
  
• Meta Ad Library Research
  
  

Module 9.2: Designing Ads That Convert

• 8 Tips to Create Killer Facebook Ads
  
  
• Ad Sizes & Design Specifications
  
  
• Writing Powerful Ad Copies
  
  
• Best Practices for Image & Video Ads
  
  

Module 9.3: Lead Generation Ads

• Creating Instant Lead Forms
  
  
• Lead Form Optimization

Module 10.1: Advanced Audience Strategies

• Advantage Audience
  
  
• Customer Lists
  
  
• Targeting Video Engagers
  
  

Module 10.2: Retargeting Campaigns

• Retargeting Basics
  
  
• Retargeting Campaign Setup
  
  
• Creating Lookalike Audiences

Module 11.1: Conversion Tracking Setup

• Installing Meta Pixel
  
  
• Setting Up Conversion Events
  
  
• Testing Events with Pixel Helper
  
  

Module 11.2: Conversion Campaign Strategies

• Prospecting Ad Sets
  
  
• Lookalike Conversion Campaigns
  
  

Module 11.3: Landing Page Optimization

• CRO Tips for High Conversions
  
  
• Matching Ad Messaging with Landing Page Offer

Module 12.1: Reporting & Analytics

• Filters, Columns & Breakdowns
  
  
• Key Metrics: CTR, CPA, ROAS
  
  
• Using Meta Reporting Tools
  
  

Module 12.2: Ad Rejection & Compliance

• Common Reasons for Ad Rejection
  
  
• Meta Ads Policy Checklist
  
  

Module 12.3: Scaling & Future Trends

• Scaling Campaigns Without Increasing Cost
  
  
• What Type of Ads Work Best in 2025
  
  

PRACTICAL WALKTHROUGHS (META ADS)

• Live Practical #1: Setting up Campaign, Ad Set & Ad
  
  
• Live Practical #2: Designing Canva Creatives + Ad Copywriting
  
  
• Live Practical #3: Installing Pixel & Tracking Setup
  
  
• Live Practical #4: Setting up Retargeting Campaign
  
  

Assignments

• Create a full Meta Ads campaign plan
  
  
• Competitor analysis using Meta Ad Library
  
  
• Create a lead generation campaign
  
  
• Final campaign report + scaling strategies